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VIBRANT Takes Wrapper Of New Brand, And New Toronto Office

VibrantWe first introduced you to them back in 2009, and since that time Montreal-based VIBRANT and the agency’s founders (Éric Brouillet and Jason Lavigne) have grown the business to a 30+ team, and opened office in Vancouver.  Now VIBRANT has opened its newest office in downtown Toronto.

Greg Baumken (Director) and Allyson Nowakowski (Assistant Director) are taking leadership roles managing the new office located in Liberty Village.

Greg BaumkenAllyson Nowakowski

The agency has also rolled out its new brand after overhauling its visual identity and website. Based on an internally developed typography, the new image reflects the agency’s evolution into a presence that is simultaneously more commanding and dynamic. VIBRANT’s main mission is to create meaningful relationships between brands and people, and this modernized signature will more effectively communicate VIBRANT’s position as a leader in experiential marketing, both locally and nationally.

To foster continued growth at the agency, VIBRANT’s directors will deploy a number of short-term innovations to consolidate its organizational culture and develop its brand ideal. To better position itself internally, VIBRANT intends to revisit its corporate values to align them with the agency’s development and reaffirm the importance of its consulting and creative services.