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MSLGROUP Promotes 2, Hires 5 In Toronto

MSLGROUP has made a few changes to their team in Toronto as the communications agency promotes 3 and hires 5.

Catherine HerouxIan Giles





Catherine Heroux has been promoted to Senior Vice President, Consumer, previously she was Vice President. Catherine will continue in her role across existing client brand assignments, working in strong collaboration with Nadia Beale, MSLGROUP’s Consumer Practice Leader. In two years as VP with MSLGROUP, Catherine has managed the expansion of B2C and healthcare mandates leveraging 17-years’ experience in CPG, food, quick service, casual dining, retail, mobile payments and pharma. In her new role, she will take on a broader scope of leadership responsibilities within the agency to support growth in areas such as food & beverage, lifestyle and health & wellness.

Ian Giles joined MSLGROUP as Social Digital Leader to expand the agency’s offerings across paid, owned and earned channels.  Previously he was VP,Digital & Social at Harbinger Communications.  With a multi-disciplinary background spanning over 20 years, Ian brings full-spectrum, senior leadership from search, media planning/buying, digital, social, creative and influencer relationship management. He has worked a wide range of sectors, including CPG, retail, technology, travel & hotels, pharmaceuticals, media, telecommunications, financial services plus food & beverage.






Katie Marie MacKay has been promoted to Account Executive, previously she was an Account Associate. MSLGROUP has also hired Marni Zaretsky joined as Account Executive as well as Tiffany Loung, Lissa Mangano and Justin Gaul as Account Associates.