It looks like Bruce MacLellan is looking to take his agency to a new level as well as strengthen its offering as Environics Communications Inc. (ECI) has become a partner with Waggener Edstrom Communications (WE) that aims to enhance their capabilities to engage audiences and customers around the world.
As the tenth largest economy in the world, Canada is an important market for many global brands. With a similar approach to strategic communications based on innovation and insights, WE and ECI will offer mutual clients greater access to key metro markets across North America.
“As strong believers in the power of independence, Waggener Edstrom is very pleased to welcome Environics Communications to our growing set of like-minded companies that share our values and standards in the way we serve our clients,” said Melissa Waggener Zorkin, CEO, president and founder of Waggener Edstrom. “Our shared experience in traditional and emerging influence combined with deep understanding in the areas of technology, healthcare, consumer and social innovation will provide a strong foundation to do our best work.”
“Our shared independent ownership and entrepreneurial cultures make WE and ECI a perfect match to deliver borderless service wherever needed by our clients,” said Environics Communications Chairman and CEO Bruce MacLellan. “We have paired the largest wholly independent Canadian PR firm with the second-largest independent U.S. firm. It will be great for our clients and our people.”
Environics Communications currently has offices in Toronto, Montreal and Ottawa, along with its sister company’s Free for All Marketing and the Environics Research Group which provides insights and consumer profiles.