2015 IABC/Toronto OVATION Awards – And The Winners Are…

May 28, 2015


The Toronto chapter of the IABC held its annual OVATION Awards last night, an event that drew hundreds of communicators from around the Toronto area to come and celebrate their hard work over the last year.

AWARDS OF DISTINCTION

Sun Life Financial
2015 Corporate Communications Department of the Year

Ontario Shores Centre for Mental Health Sciences
2015 Not-for-Profit Communications Department of the Year

ruckus digital
2015 Boutique Agency of the Year

DDB Public Relations
2015 Small Agency of the Year

Strategic Objectives
2015 Mid-Size Agency of the Year

Environics Communications
2015 Large Agency of the Year

STUDENT OF THE YEAR
Winner: Jessica Chong, Centennial College (Jessica also won at last week’s CPRS ACE Awards)

Bobbie Resnick Philanthropy Award

Winner: Jan Graves, IABC Golden Horseshoe Chapter
Title of Entry: The Gift of Communication

PEOPLE’S CHOICE AWARD WINNER

Title of Entry: It’s your move! The Rogers Communications Wealth Accumulation Plans transition–video podcasts
Entrant Company: Sun Life Financial

COMMUNICATION MANAGEMENT

Community Relations

Merit
Title of Entry: Playing together — the launch of Canada’s first study on new citizens’ connection to Canadian sports
Entrant Company: Institute for Canadian Citizenship

Government Relations

Excellence
Title of Entry: Ontario IPF Patient Watch List Advocacy Campaign
Entrant Company: Cohn & Wolfe

Merit
Title of Entry: Connecting With Our Stakeholders: Toronto Central CCAC’s Government Relations
Entrant Company: Toronto Central CCAC

Media Relations with budget up to $50K

Excellence
Title of Entry: SOCAN – Jingle all the Way to the Cash Register: Impact of Holiday Music on the Shopping Experience
Entrant Company: Environics Communications

Excellence
Title of Entry: Beware of Surveillance by Design
Entrant Company: Information and Privacy Commissioner of Ontario

Excellence
Title of Entry: Wealthsimple – Canada’s first online investment service
Entrant Company: Kaiser Lachance Communications

Merit
Title of Entry: Novartis World Asthma Day Helping Canadians Breathe Easier
Entrant Company: Argyle Communications

Merit
Title of Entry: Beaches International Jazz Festival: 26th Annual Jazz Festival
Entrant Company: DDB Public Relations

Merit
Title of Entry: Veuve Clicquot launches Yelloweek across Canada
Entrant Company: DDB Public Relations

Merit
Title of Entry: 2014 Fall/Winter Boutiques on eBay
Entrant Company: Edelman

Merit
Title of Entry: Hi Opie!: Positioning TVO for Back-to-School Success
Entrant Company: TVO and marblemedia

Merit
Title of Entry: Microsoft XP- End of Support
Entrant Company: Veritas Communications & Microsoft Canada

Media Relations with budget greater than $50K up to $100k

Excellence
Title of Entry: Indigo Holiday 2014
Entrant Company: MSLGROUP

Excellence
Title of Entry: A coffee can make a true difference on Tim Hortons Camp Day
Entrant Company: Paradigm Public Relations

Excellence
Title of Entry: EpiPen Canada Summer of TAG 2014
Entrant Company: Porter Novelli Canada, Pfizer Canada and Anaphylaxis Canada

Excellence
Title of Entry: Second Cup Coffee Co. – Café of the Future
Entrant Company: Strategic Objectives

Merit
Title of Entry: Back-to-School with Walmart Canada
Entrant Company: APEX Public Relations

Merit
Title of Entry: Walmart Canada Christmas Comes Together For Less
Entrant Company: APEX Public Relations

Merit
Title of Entry: The Launch of Entrepreneur Barbie
Entrant Company: Strategic Objectives

Media Relations with budget greater than $100K

Excellence
Title of Entry: MiO NXNE Sponsorship
Entrant Company: Edelman

Excellence
Title of Entry: Symantec Canada Honey Stick Project
Entrant Company: Edelman

Excellence
Title of Entry: Flu Immunization Campaign
Entrant Company: Environics Communications & Shoppers Drug Mart

Merit
Title of Entry: Thought Leadership in Canadian Real Estate: The Royal LePage House Price Survey
Entrant Company: Kaiser Lachance Communications

Merit
Title of Entry: A&W Ingredients Guarantee Launch
Entrant Company: Strategic Objectives

Multi-audience Communications

Merit
Title of Entry: Be Enlightened: Why Electricity Rates are Rising
Entrant Company: Toronto Hydro

Marketing Communications with budget greater than $50k up to $100k

Excellence
Title of Entry: Ontario Toyota Dealers Association Holiday Wishmaker Calendar 2014
Entrant Company: FleishmanHillard

Excellence
Title of Entry: Second Cup Coffee Co. – Café of the Future
Entrant Company: Strategic Objectives

Excellence
Title of Entry: Minnie Mouse at World Mastercard Fashion Week
Entrant Company: Veritas Communications & Disney Consumer Products Canada

Marketing Communications with budget greater than $100k

Excellence
Title of Entry: Second Cup Coffee Co. – Launch of Flat White
Entrant Company: Strategic Objectives

Excellence
Title of Entry: The Commonwell’s Maiden Campaign
Entrant Company: Tenzing Communications Inc. and The Commonwell Mutual Insurance Group

Excellence
Title of Entry: #FALLforCBC
Entrant Company: Veritas Communications & CBC

Merit
Title of Entry: Communicating Real Estate Protection: RECO Helps!
Entrant Company: Argyle Communications

Merit
Title of Entry: Sunbeam Supports with Warmth
Entrant Company: Cohn & Wolfe

Merit
Title of Entry: CIL Décor Experts on the Road
Entrant Company: DDB Public Relations and Shopper DDB

Merit
Title of Entry: Revealing the Truth about RVing
Entrant Company: Edelman

Merit
Title of Entry: Commercial Lines & Specialty Solutions Sales Campaign
Entrant Company: Intact Insurance

Merit
Title of Entry: Kiss IPF Goodbye – 2014 Disease Awareness Campaign
Entrant Company: NATIONAL Public Relations

Merit
Title of Entry: Schick Hydro’s “Becoming My Dad” campaign
Entrant Company: Paradigm Public Relations

Merit
Title of Entry: Huntsville Hospital Foundation (HHF)
Entrant Company: Tenzing Communications Inc. with the Huntsville Hospital Foundation (HHF)

Merit
Title of Entry: Microsoft: Surface Cafe
Entrant Company: Veritas Communications & Microsoft Canada

Special events with budget up to $50K

Excellence
Title of Entry: International Privacy Day: Big Surveillance Demands Big Privacy
Entrant Company: Information and Privacy Commissioner of Ontario

Excellence
Title of Entry: Official Opening of Corktown Common
Entrant Company: Waterfront Toronto

Merit
Title of Entry: Future Shop Smart Loft
Entrant Company: Citizen Relations and Best Buy Canada

Merit
Title of Entry: The Home Depot Canada – WINK
Entrant Company: Environics Communications

Issues Management and Crisis Communication

Merit
Title of Entry: Divestiture of Sherritt International’s Coal Assets
Entrant Company: Kaiser Lachance Communications

Employee, Member or Human Resources/Benefits Communications

Excellence
Title of Entry: Love the company you keep: Deloitte’s integrated recruiting campaign
Entrant Company: Deloitte

Merit
Title of Entry: Connect 2017: Launching the new business strategy for Canadian P&C
Entrant Company: BMO Financial Group

Merit
Title of Entry: City of Vaughan Internal Communications Strategy
Entrant Company: City of Vaughan Corporate Communications

Merit
Title of Entry: RBC Insurance Multimedia Strategy Education Campaign
Entrant Company: RBC Insurance

Brand Communication

Excellence
Title of Entry: CIL Décor Experts on the Road
Entrant Company: DDB Public Relations and Shopper DDB

Merit
Title of Entry: Baycrest Brand Awareness Campaign
Entrant Company: Baycrest Health Sciences

Social Responsibility incl. Economic, Societal and Environmental Development

Excellence
Title of Entry: Fairmont Pollinator Bee Hotel Launch
Entrant Company: Environics Communications

Excellence
Title of Entry: Check It Out!
Entrant Company: FleishmanHillard

Merit
Title of Entry: Connecting Mothers Around The World DHL & Me to We Mother’s Day Campaign
Entrant Company: Argyle Communications

Merit
Title of Entry: Hyundai Hockey Helpers – Year Three: Grassroots Impact
Entrant Company: Citizen Relations

Merit
Title of Entry: Shoeless Joe’s — If Your Team Wins, Your Community Wins!
Entrant Company: Strategic Objectives

Electronic, Digital and Interactive Communications

Excellence
Title of Entry: Shoreline: Create. Communicate. Collaborate.
Entrant Company: Ontario Shores Centre for Mental Health Sciences

Excellence
Title of Entry: It’s your move! The Rogers Communications Wealth Accumulation Plans transition–video podcasts
Entrant Company: Sun Life Financial

Social Media

Excellence
Title of Entry: APC: Getting Social Around the Campfire
Entrant Company: Argyle Communications

Excellence
Title of Entry: BMW i
Entrant Company: com.motion Inc

Excellence
Title of Entry: Make it a #MoscatoMonday
Entrant Company: Hill+Knowlton Strategies Canada

Excellence
Title of Entry: Bring It On! The Launch of Husqvarna Canada’s Social Media Channels
Entrant Company: ruckus digital

Excellence
Title of Entry: Breastfeeding in Public Campaign
Entrant Company: Toronto Public Health

Merit
Title of Entry: The New Me Time
Entrant Company: Acart Communications, The Regional Municipality of York and York Region Transit (YRT/Viva)

Merit
Title of Entry: CIL Décor Experts on the Road
Entrant Company: DDB Public Relations and Shopper DDB

COMMUNICATION SKILLS

Writing

Excellence
Title of Entry: Randstad Canada – Tier A Advisor
Entrant Company: MSLGROUP

Merit
Title of Entry: Business & Basketball: Dan MacKenzie’s contributions to the Globe & Mail’s Leadership Lab
Entrant Company: Paradigm Public Relations

Merit
Title of Entry: Golden Words: Writing TC CCAC’s 50th Anniversary Celebration Speech
Entrant Company: Toronto Central CCAC

Publications

Merit
Title of Entry: Institute for Canadian Citizenship’s Annual Report 2013 – 2014
Entrant Company: Institute for Canadian Citizenship

Merit
Title of Entry: Solutions
Entrant Company: Manulife

Merit
Title of Entry: 2013 Annual Report
Entrant Company: Ontario Teachers’ Pension Plan

Merit
Title of Entry: Field Notes Donor Newsletter
Entrant Company: Tenzing Communications Inc. with Médecins Sans Frontières / Doctors Without Borders

Merit
Title of Entry: OASW 2013-2014 Annual Report
Entrant Company: the Communications Department

Multimedia or Digital Content

Excellence
Title of Entry: The Electrical Safety Authority’s Holiday Electrical Safety Campaign
Entrant Company: Electrical Safety Authority with Argyle Communications

Excellence
Title of Entry: It’s your move! The Rogers Communications Wealth Accumulation Plans transition–video podcasts
Entrant Company: Sun Life Financial

Merit
Title of Entry: The Great #PringlesDIPbate
Entrant Company: Strategic Objectives

Merit
Title of Entry: How we’re building an “invisible” transformer station
Entrant Company: Toronto Hydro

COMMUNICATION CREATIVE

Publication Design

Merit
Title of Entry: Discover Engineering
Entrant Company: University of Toronto, Faculty of Applied Science & Engineering

Merit
Title of Entry: Toronto Central CCAC’s 50th Anniversary Annual Report Design
Entrant Company: Toronto Central CCAC

Other Graphic Design/3D

Merit
Title of Entry: Superhero – Pedestrian Safety
Entrant Company: Acart Communications, The Regional Municipality of York and York Region Transit (YRT/Viva)

Merit
Title of Entry: Double Your Points Program
Entrant Company: Intact Insurance


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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 15 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses.
He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.

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