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Korrelation Communications Named AOR For Doi Chaang Coffee

Doi Chaang CoffeToronto-based Korrelation Communications has just been selected as public agency of record (AOR) for Doi Chaang Coffee, a certified organic, Beyond Fair Trade premium coffee is now available in Ontario.

As part of the new assignment, Korrelation will support a series of marketing and PR campaigns as the assignment includes: national media relations, content development (including viral and social media), special events, grassroots initiatives and guerilla marketing. Doi Chaang Coffee Co. is also launching its new aroma cup formats and new packaging, along with other in-store programming.