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Citizen Relations’ Newly Launched i² Group Adds More Expertise

As we mentioned earlier, Citizen Relations launched a new group called i²: Insight & Innovation within the agency earlier today and appointed Amanda Shuchat to lead operations in her new role as Vice President. They have also added a senior strategic planner and analytics to the team.

Sabrina KandasamySabrina Kandasamy has been appointed Senior Director of Strategic Planning. This role is a new position for the agency that will aim to hone the company insight development process. Sabrina has been a strategic marketing leader on both the agency and client side, charged with building businesses through the ever-changing marketing landscape.  With a strong strategic planning, digital and paid media background, she has guided her clients and companies into innovative communication programs, all while growing revenues and minimizing costs. Prior to coming to Citizen Relations Sabrina ran her own consulting agency.