German-based global lifestyle brand, Gerry Weber, has selected Toronto-based Faulhaber Communications as its agency of record (AOR) and communications owner for the brand’s Canadian launch in spring 2015. Over the next few months, Gerry Weber will be rolling out a series of store openings starting with Toronto retail complex, Yorkdale Shopping Centre. Faulhaber Communications will manage the initial launch event and media relations and will strategically keep the brand top of mind with fashion and lifestyle consumers throughout the rest of the year.
The growing agency has also been selected by Beck Taxi to manage all upcoming communications surrounding new service offerings and consumer campaigns.
Lastly, following a successful Canadian media tour and project test period in fall 2014, bugaboo, Dutch mobility and stroller company, has named FAULHABER AOR for 2015. Throughout the rest of the year, FAULHABER will manage all reactive and proactive media relations, launches and campaigns.