2015 marks the Terry Fox Foundation’s 35th Anniversary year, and to help mark this milestone the foundation has enlisted the help of Toronto-based scratch to improve and enhance the organization’s brand.
The Foundation celebrates Terry Fox and his legacy of courage, hope and determination. They host a multitude of events throughout the year, including the annual Terry Fox Run for cancer research that takes place throughout the world in the fall, and the and the National School Run Day, which sees participation from over 3,000,000 students across Canada.
Scratch will work to rebuild the website to improve user-friendly navigation and efficiency; revise the donation process; improve the site’s architecture; enhance SEO; and develop event creative. The agency will modernize and remodel all the digital assets while working with the Foundation to develop new fundraising techniques.