Toronto-based PR Shine has been selected to represent Orbis Canada for their Plane Pull for Sight campaign, with events in both Toronto and Vancouver. Shine will be handling the media relations and social media as well as creating strategic partnerships, encouraging participation from corporations across Canada.
Teams of 20-25 people will come together in late May in Toronto and June in Vancouver to pull a 60-tonne 757 FedEx cargo airplane 12 feet. Now in its sixth year, the Orbis Plane Pull for Sight campaign hopes to raise over $100,000 for the cause.