LACOSTE Selects BICOM Communications As AOR

LACOSTEAs they look to grow their brand in Canada, LACOSTE has hired BICOM Communications as their public relations agency of record (AOR). BICOM will be responsible for media relations as well as setting up a yearly campaign for ambassadors and influencers in addition to creating strategic partnerships and sponsorships with renowned Canadian entities. BICOM will also leverage the brand’s international events, such as The Miami Open, The Roland Garros Tournament and the Mercedes-Benz fashion shows during New York Fashion Week.