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12 Digital Marketing Stats You Need To Know in 2015

Sean FreidlinGuest Post by Sean Freidlin. Sean is the marketing outreach manager at SocialSign.in, a marketing company based in NYC and San Francisco on a mission to help their customers connect with visitors by using WiFi. You can connect with Sean on LinkedIn or Twitter.


1. Mobile Marketing Is Up 100% YOY

Source: 2015 State of Marketing by Salesforce

The 2014 State of Marketing report from Salesforce revealed that only 23% of marketers used some form of mobile marketing (SMS, push notifications, mobile apps, or location-based functionality). In their 2015 report, that number is to 46%. As smartphones become the primary screen in our lives and our primary source of information, it’s surprising this number isn’t higher.

2. Only 34% Of Marketers Are Currently Using Instagram

Source: 2015 State of Marketing by Salesforce

Despite its rising popularity, Instagram is only the seventh most used social media channel by marketers. It’s also interesting to see only 13% using Snapchat. Don’t be surprised if that number rises drastically in 2015.

 

Social Media ChartFacebook remains #1, with 80% of marketers using the platform. For the 29% of marketers who plan on using Instagram for the first time this year, I recently published a list of the best brands on Instagram, full of tips on strategies and best practices your business can use on the photo sharing social network.

3. Brand Engagement Rates Are Higher On Instagram Than Facebook and Twitter

Source: 5 Insightful Instagram Statistics That You Should Know by Sprout Social
Brand EngagementInstagram posts see a per-follower engagement rate of 4.21%, which is 58X more engagement per follower than Facebook and 120X more engagement per follower than Twitter.

4. Google+ Has More “Active Users” than Instagram, Twitter and Snapchat

Source: Digital, Social and Mobile in 2015 by We Are Social

Social Platforms

If that number seems higher than you expect, it appears a large percent of the active users on Google+ are only using their profile as a way of commenting on YouTube videos. For more details on the way people are using Google+ in 2015, read this analysis by Kevin Anderson and Edward Morbius.

5. We Share On Our Phone More Than Any Other Device

 

Social Sharing

Source: Q4 2014 Consumer Sharing Trends Report By ShareThis

To keep up with this trend, make sure your blog and other branded content is optimized for mobile and includes social sharing buttons.

6. 2014 Was The First Year We Spent More Time, Per Day, On Mobile Devices Than Desktops & Laptops

 

DesktopSource: 2015 Marketing Fact Pack by Advertising Age

The average time spent using media by adults was higher on mobile devices than it was on desktops and laptops for the first time ever in 2014.

7. In Fact, We’re Developing A Serious Habit Of Checking The Web On Our Phone

Source: Digital, Social and Mobile in 2015 by We Are Social

Web Traffic

 

8. For Email Marketers, Mobile Opt-In Campaigns Rank Among The Most Effective (and Least Used)

Source: 2015 State of Marketing by Salesforce

Among 15 different type of email campaigns, mobile-opt in email campaigns are only being used by 26% of marketers despite being considered successful by almost everyone using them. Given the amount of time being spent on our phones, it makes sense that mobile-tailored have proven to be successful.

9. In 2015, 1 In Every 3 Web Pages Is Seen On A Mobile Device

Source: Digital, Social and Mobile in 2015 by We Are Social

Mobile Devices

 

10. Increase In Mobile Usage = Increase In Mobile Data Consumption

Source: Digital, Social and Mobile in 2015 by We Are Social

 

 

Mobile Devices2

11. 86% of Senior-Level Marketers Believe It’s Critical & Very Important To Create A Cohesive Customer Journey

Source: 2015 State of Marketing by Salesforce

When asked how they plan on creating that cohesive customer journey, these three technologies were listed as the most critical to their success.
Salesforce

12. 90% Of Marketers Think Contextual, One-To-One Marketing Is The Future

Source: 90% Of Marketers Think Personalization Is The Future by MediaPost

According to a Teradata survey of 1,500+ marketing and communications executives, most believe that using big data to create personalized, unique marketing experiences is where the industry is headed.


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