Scotiabank Promotes Melanie Smith To Director Of Brand and Media Strategy

February 4, 2015


Melanie SmithScotiabank has promoted Melanie Smith to the role of Director, Brand and Media Strategy, previously she was Director, Sponsorship Planning and Development where she focused on the strategic development, negotiation and management of the Bank’s vast hockey sponsorship portfolio.
Before the bank, Melanie worked for Cossette in a number of roles including Managing Director – Fusion; Account Director – Fusion and Account Supervisor.


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Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 15 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses.
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