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Scotiabank Promotes Melanie Smith To Director Of Brand and Media Strategy

Melanie SmithScotiabank has promoted Melanie Smith to the role of Director, Brand and Media Strategy, previously she was Director, Sponsorship Planning and Development where she focused on the strategic development, negotiation and management of the Bank’s vast hockey sponsorship portfolio.
Before the bank, Melanie worked for Cossette in a number of roles including Managing Director – Fusion; Account Director – Fusion and Account Supervisor.