This week Hyundai Canada launched its all-new advertising and communications campaign created by the auto maker’s agency of record, Innocean Worldwide Canada. Part of the goal for the campaign is to help
communicate how Hyundai products and the Hyundai dealer experience will differ in the marketplace and frames the unique brand positioning by defining the company’s “Modern Premium” brand positioning for the Canadian market. The term “H-Factor” is used as a creative expression of the company’s drive to deliver customer experiences that exceed expectations. This is achieved through vehicle design, advanced engineering, delivering award-winning quality, and developing cutting-edge safety and convenience systems. It also extends to the dealership environment and the sales and service experience.
The new flagship spot launched on Hyundai’s YouTube channel earlier this week, and features Hyundai’s design, R&D, quality, and technology set to the song “Radioactive” by the band “Imagine Dragons”. Alongside the video is a post to the company’s blog, further explaining the new H-Factor positioning, and welcoming viewers to the new age of Hyundai.