Toronto-based Harbinger has made six key new staff additions recently which the public relations agency will leverage to further expand in the coming year.
Jennifer Lomax joins Harbinger in the newly created position of Vice President, Strategic Planning. Jennifer’s primary responsibilities include overseeing consumer insight and planning activities, and leading brand purpose engagements. She will also apply her management consulting perspective as a member of the management team. Jennifer previously freelanced with Harbinger, supporting planning for clients such as Wrigley, Molson and Unilever.
Harbinger promotes Lauren Rivietz to the new position of Director, Influencer Marketing. Lauren’s role includes the development and implementation of marketing programs including brand integration, media relations and niche events. Previously a Client Service Manager at Harbinger, Lauren has contributed to unique purpose-driven campaigns for clients including Unilever, Wrigley and the Canadian Cancer Society.
To bolster the agency’s research and consumer insight capabilities, Harbinger has added two – Nelson de los Santos joins as Manager, Digital & Social Insights, having previously worked at Sonic Boom Creative Media and Jason Yang joins the team as Marketing Analyst.
Also being promoted is Stephanie Bateman to Client Service Manager, she was previously Account Coordinator at Harbinger. Sierra Koitses, previously employed with Harbinger on a freelance basis, has been hired as Account Coordinator.