The Habitat for Humanity GTA rolled out their latest campaign this morning, and have secured actor Alan Thicke. According to Ene Underwood, CEO at Habitat for Humanity Greater Toronto Area, “This campaign tells the story we wanted to tell: that it’s fun and easy to do good by donating your furniture to ReStore to support Habitat for Humanity GTA. It also brings to light to this important cause in a humorous and fun way – and that’s what we hope will stick with people.”
Alan is donating his bed to ReStore, a retail store that accepts furniture donations, then sells them at a discounted price, and the proceeds go to Habitat for Humanity.
In the coming weeks, a digital/social media campaign, which was created as part of a pro bono project by JWT Canada, will document the voyage of Thicke’s bed from L.A., across the US to its home in the GTA (Greater Toronto Area). The site AlanThickesBed.com, which redirects to ReStore’s online hub, will showcase the story of where the bed’s been, culminating in a yet-to-be-announced GTA ReStore showroom location where the bed will be unveiled November 15. The bed will then be auctioned off online to the highest bidder by November 22, with the proceeds going to Habitat for Humanity.
Watch it unfold here: www.AlanThickesBed.com.[ad name=”Event: Social Success”]