Registration Now Open, Social Success Breakfast Seminar, Nov 27

October 22, 2014


We are a few weeks away from our next breakfast seminar and we have some fantastic speakers lined up that will share case studies, insights and trends which will help to make your next social media campaign a bigger success!

Join us on November 27th as we present “Social Success

Some take aways from this breakfast seminar include:

  • What exactly social search is and how it works
  • What impacts social search may have on consumer behaviour
  • Implications for marketers and brands

Where: St. Andrew´s Club & Conference Centre, 150 King St West, Toronto
When: Thursday, November 27, 2014 – 8:00 AM – 11:00 AM

Speakers:

Steve Buors, CEO & Co-Founder of Reshift Media
Session Title: Social search: what it is and how you can position your organization for success
Session Description: Social search represents the next major evolution of how people will find things on the web. Savvy marketers are putting strategies in place and taking action now to take advantage of this shift in technology and user behaviour in order to stay ahead of their competitors.

Brenna Flynn, Director at Veritas Communications
Session Title: Defining Success In An Ever-Evolving Space
Session Description: The question “what does success look like?” is one that is often asked in the social media space. How do you know if fans are seeing content given the cluttered nature of social? What triggers are there that let us know content is sticking with those online? What is the difference between owned social media success and channel management versus earned social success with online influencers? How do the two work together? This session aims to provide a thorough understanding of the current state of measurement in the social media space with a detailed walk through of 2‐3 successful social media campaigns.

Fun Fact: Brenna is a 2014 recipient of PR in Canada’s Top 30 Under 30.


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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 15 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses.
He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.

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