Monday night Sir Richard Branson made a stop in Toronto with the Virgin Mobile team to share with media and parters about Virgin Mobile RE*Generation’s program which was originally launched in 2008 to assist and help at-risk and homeless youth. To date the program has raise more than $2.5 million for youth-serving agencies across the country, but that is not enough. As part of the event, Sir Richard conveyed to the room of a stronger and more bold commitment as to expand on their partner roster and increase their efforts towards this worthy cause.
“Right now 225,000 Canadian youth are not in school and aren’t employed. Without the right skills or opportunities, youth could slip into the cycle of homelessness,” says Sir Richard Branson, Virgin Group Founder. “Virgin Mobile RE*Generation isn’t looking for a temporary fix, we need a long-term solution! Receiving skills-training and long-term employment opportunities will make a lasting impact to the lives of Canadian youth.”
Virgin Mobile RE*Generation has teamed up with CivicAction and Social Capital Partners to raise awareness about how Canadians can help youth find and keep jobs. Investments will be made in programs that provide at-risk and homeless youth with the in-demand skills employers are looking for in IT, digital print, food services and construction industries. These programs will be managed by leading youth-serving groups including NPower Canada, Eva’s Phoenix, Threshold School of Building, Wood’s Homes and Broadway Youth Resource Centre.
“We wanted to offer more Members and Canadians the opportunity to make an impact in the lives of at-risk and homeless youth,” says Joseph Ottorino, Managing Director, Virgin Mobile Canada. “The new and expanded RE*Generation phone program and benefit concert provide the perfect opportunity for more people to do some good.”
As part of the initiative, Virgin Mobile and Samsung Canada have announced that four phones from the GALAXY family of devices will help do some good. The Samsung GALAXY S3 and Samsung GALAXY S4, along with the upcoming Samsung GALAXY Alpha, will join the Samsung GALAXY S5 as part of the new REGeneration Phone Family. Starting today, a portion of sales for each of these phones purchased in Canada from Virgin Mobile will be donated to Virgin Mobile REGeneration to help at-risk and homeless youth gain employment.
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Attendees were also treated to a exclusive performance by Arkells concert.