LG Electronics has announced a new partnership today with Canada’s own Jillian Harris to promote their innovative line of Home Appliances, including the new Door-in-Door Refrigerator, which will change the way Canadian families eat, drink and snack! The gregarious lifestyle expert, interior designer, former Bachelorette and self-proclaimed foodie will act as campaign spokesperson this fall.
LG’s Door-in-Door Refrigerator brings unique innovations designed for families on-the-go. With one of the largest capacities in a standard-width; door-in-door system for easy access snacks and drinks; and unique features such as LG Cooling Plus that maintains optimal humidity and temperature and keeps food fresher – the LG Door-in-Door is a must have for any kitchen.
“We understand that for most families life unfolds in the kitchen,” said Valerie Malone, Senior Brand Manager, Home Appliances for LG Electronics Canada. “LG is dedicated to creating home appliances that deliver the innovations that matter to Canadians. We’re excited to work with Jillian Harris who will bring the product to life in the context of home design and entertaining. She’s a veritable taste maker and will have tons of great information and tips to share.”
As part of the campaign, Jillian will be featured in the Canadian LG Door-in-Door Refrigerator campaign starting in September running to December 2014. The integrated program includes a video vignette for paid and social media placement; digital ad placement; public relations and social media content. Agency Behind The Campaign:
Public Relations – LG-One
Digital – Mindshare & Publicis Canada