As we’ve mentioned here and here, media relations is one of the things that can make or break the success of an agency. PR In Canada’s wants to help give agencies across Canada an opportunity to stand out and be recognized as we launch our first annual PR In Canada Media Relations Awards.
You have developed that perfect press release, next you reach out to your contact list of bloggers and journalist to have the news covered. As a communications professional, the quality of the relationship you have with the media outlet you are pitching can often be the difference between being covered and having your email (or call) ignored.
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“People don’t end good relationships”
Now that you have all gone through CASL’s process to get consent, let’s put it to work and empower agencies across Canada to get unbiased and honest feedback on your media relations. We will have more details shortly on how your agency can take part and get the recognition you deserve.