GCI Group (GCI) announced this week the appointment of Jennifer Elias as the agency’s Director of Consumer Lifestyle Practice. In the role, she will be responsible for the implementation of strategic communications with a focus on the B2B and consumer technology sectors and integrated branding and marketing programs.
Prior to joining GCI, Jennifer was the Senior Manager of Communications at WIND Mobile. She was responsible for marketing communications, leading all mainstream and multicultural brand activity for public relations, digital advertising and social media, CRM and experiential campaigns. Elias worked to build and grow relationships with key partners and developed strategic sponsorship opportunities for the organization.
Prior to her role at WIND Mobile, Jennifer worked on the Brand & Communications team for TELUS, concentrating on in-store messaging, customer marketing communications and building out CRM and social media for existing clients. Earlier in her career Elias worked as an Account Executive at BOS Advertising with responsibility for account management and planning, post campaign analysis and budget oversight.