What’s in a name – nothing? Everything? The future of your brand? This week, News Canada announced its new brand identity including a new corporate name – Fifth Story. As more and more brands are becoming content creators, this change to the company is a sign of new things to come as we learned from Fifth Story’s CEO Ruth Douglas. Part of their new offering will be to be looking to be a content creator, and one-stop shop for content promotion. Their new focus will also include insights, production, distribution, measurement and analysis of content.
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The company will continue to use the name News Canada to distribute high-quality, copyright-free content to its earned media network.