What’s in a name – nothing? Everything? The future of your brand? This week, News Canada announced its new brand identity including a new corporate name – Fifth Story. As more and more brands are becoming content creators, this change to the company is a sign of new things to come as we learned from Fifth Story’s CEO Ruth Douglas. Part of their new offering will be to be looking to be a content creator, and one-stop shop for content promotion. Their new focus will also include insights, production, distribution, measurement and analysis of content.
The company will continue to use the name News Canada to distribute high-quality, copyright-free content to its earned media network.