Stop making bad decisions about agency partners - get early access to the Agency Scoreboard ┬╗

Reitmans Taps Narrative PR For Spring Campaign

ReitmansJust in time for the spring, Canadian retailer Reitmans has selected┬áNarrative PR to head-up the launch for the limited edition collection. Eve Salvail, Jean Paul Gaultier’s 90s model muse and celebrity DJ, has teamed up with Reitmans on the design to support the Canadian Breast Cancer Foundation.

The launch campaign will feature a media tour with Eve Salvail and an exclusive media event with the city’s top fashion editors and influencers.