Weber Shandwick just announced that the global public relations firm has hired Blair Peberdy as an Associate within its Corporate practice in Canada where he will serve as a key contributor in the development and growth of the practice, adding his extensive knowledge of consumer and community relations within the energy sector.
Previously, Blair was with Toronto Hydro for over 30 years in a number of roles including Vice President, Marketing, Communications and Public Affairs, Vice-President, Communications and Corporate Planning and Public Relations Officer. His work there included pioneering and implementing multi-platform, award-winning consumer electricity conservation and demand-management programs.
Blair’s vast experience in employee communications, government relations, and stakeholder management across the energy and utility sector complements Weber Shandwick’s integrated offering.