Constellation Brands Names Narrative PR As AOR

Constellation BrandsNarrative PR’s latest move strengthens their existing relations with Constellation Brands’ as the agency has been named its new agency of record. Narrative won their domestic wine business three years ago, and now adds their import portfolio to the line client base here in Canada.

The Toronto-based PR agency now represents seven additional wine brands including Kim Crawford, Robert Mondavi, Clos du Bois, The Dreaming Tree, Ravenswood, Ruffino, and Woodbridge by Robert Mondavi. Their work began in 2011, developing creative PR campaigns for brands like Inniskillin, Jackson-Triggs, Le Clos Jordanne, and OPEN Wines.

The relationship will kick off this spring with a national release to support the new partnership between Woodbridge by Robert Mondavi and Miss Vickie’s potato chips with an ‘Unwind Together’ marketing campaign. The release will feature a series of wine and potato chip pairings, highlighting the brand’s portfolio of wine varietals for couples and their at-home date nights.