Cineplex Entertainment is teaming up with the Canadian Olympic Committee with a one year contract to support the Canadian Olympians and the Canadian Olympic Foundation. The one year contract has three components: Cineplex will feature the campaign #WeAreWinter on more than 1,600 theatre screens across Canada during January and February 2014; Canadians can visit Cineplex.com/olympics where athletes have listed their favourite movies that inspire their performances; and this past November Cineplex Entertainment made a significant contribution to the Canadian Olympic Foundation through a Community Day Fundraising effort.
The Sochi 2014 Olympic Winter Games run from February 7 to 23, 2014.