Preparing For The Super Bowl Sunday Beer Store Wants You To #FreezeTheKeys

January 30, 2014


Beer Store #FreezeTheKeysSuper Bowl Sunday is quickly approaching, and this fans get ready to watch the Seattle Seahawks vs. Denver Broncos during Super Bowl XLVIII the Beer Store has launched #FreezeTheKeys, as their latest campaign to encourage sober driving and responsible party hosting. The Beer Store, the OPP, Toronto Police and arrive alive DRIVE SOBER are encouraging football fans to share tips on responsible party hosting.  The campaign was kicked off at The Beer Store’s newest store in Toronto’s Leaside neighbourhood.

“We want to equip hosts with the information they need to ensure their guests make it home safely after the party,” said Beer Store President Ted Moroz. “Beer lovers should enjoy the football game this Sunday, but we encourage them to put their keys away if they are even thinking about consuming alcohol.”

People participating in the #FreezeTheKeys campaign are eligible to win a Sony home theatre package, including a 50″ television.  Drinking and driving accounts for roughly one quarter of all deaths on provincial roads and authorities warn that R.I.D.E. programs will be in full force.
The Beer Store said the campaign is another step in its ongoing effort to educate Ontario drivers on the dangers of drinking and driving. Anne Leonard, executive director of arrive alive DRIVE SOBER®, says that while public education is working, the message needs to be re-enforced, especially during major events, like the Super Bowl.


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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 15 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses.
He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.

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