Brick Brewing announced that it has entered into a sponsorship agreement between its Seagram brand and the Hamilton Tiger-Cats Football Club. The sponsorship grants Seagram pouring rights in the spirit-based cooler and cider category at all concession stands, private boxes and suites where alcohol is sold throughout Tim Hortons Field for the next three years. The agreement also provides Seagram with in-stadium signage and promotional activation during each Tiger-Cats preseason and regular season games.
The sponsorship agreement is the first major sponsorship of this kind for Seagram coolers and cider which is expected to be cross-promoted through Seagram packaging, promotion, merchandising and advertising.
Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 15 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses.
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that it has entered into a sponsorship agreement between its Seagram brand and the Hamilton Tiger-Cats Football Club. The sponsorship grants Seagram pouring rights in the spirit-based cooler and cider category at all concession stands, private boxes and suites where alcohol is sold throughout Tim Hortons Field for the next three years. The agreement also provides Seagram with in-stadium signage and promotional activation during each Tiger-Cats preseason and regular season games.