PepsiCo Foods Canada Names PRAXIS As Public Relations Agency Of Record

December 10, 2013


Pepsico Food CanadaAfter the competition of a competitive pitch, PRAXIS has now been named the public relations agency of record for PepsiCo Foods Canada, the food company with a popular range of brands such as Frito Lay Canada and Quaker Canada in its portfolio.

A longstanding partner of PepsiCo Canada, PRAXIS has managed corporate communications, issues and crisis counsel, stakeholder relations, nutrition communications and brand marketing PR for PepsiCo Beverages Canada for over a decade; and for the Quaker brand for eight years. With this new business win, PRAXIS now provides PR services for the Frito Lay Canada brand portfolio and PepsiCo Foods Canada corporate entity.

PRAXIS’ scope of services for PepsiCo Foods Canada now includes corporate communications as well as brand marketing PR for Lay’sTostitosDoritos and Quaker foods & snacks.


Join other professionals!

Get news, tips and other industry news delivered into your inbox.

#1 source for breaking news about Canada's communications and public relations industry


Related Stories:


Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 15 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses.
He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.

>