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PepsiCo Foods Canada Names PRAXIS As Public Relations Agency Of Record

Pepsico Food CanadaAfter the competition of a competitive pitch, PRAXIS has now been named the public relations agency of record for PepsiCo Foods Canada, the food company with a popular range of brands such as Frito Lay Canada and Quaker Canada in its portfolio.

A longstanding partner of PepsiCo Canada, PRAXIS has managed corporate communications, issues and crisis counsel, stakeholder relations, nutrition communications and brand marketing PR for PepsiCo Beverages Canada for over a decade; and for the Quaker brand for eight years. With this new business win, PRAXIS now provides PR services for the Frito Lay Canada brand portfolio and PepsiCo Foods Canada corporate entity.

PRAXIS’ scope of services for PepsiCo Foods Canada now includes corporate communications as well as brand marketing PR for Lay’sTostitosDoritos and Quaker foods & snacks.