Xylitol Canada Inc. has announce it has hired public relations boutique High View Communications to promote Xyla sweetener and an assortment of their sugar-free products ranging from gum and mints to jam and BBQ sauce.
“Now that our Xyla brand of xylitol is in thousands of retail locations across North America, it’s time Canadians knew more about the many benefits of xylitol and why Xyla, which is made from sustainable North American hardwood, is far and away the industry leader,” said Andrew Reid, President and CEO, Xylitol Canada Inc. “We are delighted to be working with High View Communications to help tell the Xyla story and let Canadians know about this amazing all natural sugar alternative.”