A few days ago we mentioned that Jack Daniel’s newest product, Jack Daniel’s Sinatra Select was coming to the market very soon, and Toronto-based The Hive would be hosting an event this week as part of the brand’s launch activities.
Last night members from The Hive, along with Brown-Forman Canada and Media Profile invited attendees to take part in the official launch of the Sinatra Select, and of course try the product that we’re sure “Old Blue Eyes” would have loved. Here are some pictures from last night’s event: