At some point all public relations professionals will have to pitch a story to the media, for many this can be a big percentage of your role so getting results can make or break your career. Here are 3 simple things that you can offer to ensure a higher level of success on your next pitch:
- Offer an exclusive interview with a key stakeholder from the company
- Provide some type of research into the topic, something that is new and unique
- Invite them to a media-only event
These are little or low cost things that you can offer but the end result could be huge, give them a try…