Ramping up for one of the biggest shopping days of the year, comparison shopping website Shopbot.ca has hired Cowan & Company Communications (C&C) to design and execute a strategic PR program to promote its Black Friday campaign.
On November 29, 2013, known around the globe as Black Friday, Shopbot.ca has partnered with its extensive list of retailers to offer Canadians fabulous deals from the comfort of their couches.
C&C will support Shopbot.ca’s marketing and advertising with a targeted media relations and digital influencer program focused driving consumer traffic to the Shopbot.ca throughout the month of November. The PR campaign will focus on highlighting numerous exclusive Black Friday deals available on Shopbot.ca.