The newest Mazda3 is hitting the market and they’ve turned to Metro for a new campaign to generate some awareness with consumers across Canada. The “Waterfall Wrap” with its unique design allows Mazda to showcase the car’s features and benefits, as well as the style and design.
“The all-new 2014 Mazda3 is the perfect product to be showcased with this Unique, interactive advertising method, because of the many layers on whichthe Mazda3 brings new and innovative technology to the compact segment,” said David Klan, Senior Director, Sales, Marketing & Regional Operations at Mazda Canada. “This is a great way for Metro readers to interact with and learn about the Mazda3, and we’re excited to be the first brand to help bring this new advertising execution to life.”
Unlike a traditional Metro wrap, the “Waterfall Wrap” (photo above) uses different paper heights in multiple layers, creating an interactive advertising experience as the consumer flips several layered messages, before revealing the final message of the new Mazda3.
Metro has collaborated with the teams from Excelerator Media and JWT to develop this advertising execution to announce the arrival of the all-new 2014 Mazda3.