The Most Important Word That ALL PR Professioanls Should Use [PR Lessons]

November 6, 2013


 

Thank YouIt is two simple words, but it can mean the difference between a good day or bad day; it can mean the difference between having your client’s story covered or not; between someone recommending your agency or getting a bad reputation?

  • Thank you for the media coverage
  • Thank you for the introduction
  • Thank you for being a fan of our work
  • Thank you for the follow up

As the head of the department or company, when is the last time you said these words to a blogger/ journalist who covers your client’s news? As the person pitching the story, when is the last time you followed up and said these words?


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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 15 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses.
He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.

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