By Dave Forde / November 6, 2013
It is two simple words, but it can mean the difference between a good day or bad day; it can mean the difference between having your client’s story covered or not; between someone recommending your agency or getting a bad reputation?
- Thank you for the media coverage
- Thank you for the introduction
- Thank you for being a fan of our work
- Thank you for the follow up
As the head of the department or company, when is the last time you said these words to a blogger/ journalist who covers your client’s news? As the person pitching the story, when is the last time you followed up and said these words?