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The Most Important Word That ALL PR Professioanls Should Use [PR Lessons]

 

Thank YouIt is two simple words, but it can mean the difference between a good day or bad day; it can mean the difference between having your client’s story covered or not; between someone recommending your agency or getting a bad reputation?

  • Thank you for the media coverage
  • Thank you for the introduction
  • Thank you for being a fan of our work
  • Thank you for the follow up

As the head of the department or company, when is the last time you said these words to a blogger/ journalist who covers your client’s news? As the person pitching the story, when is the last time you followed up and said these words?


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