McDonald’s Canada announced today that the food chain will offer books in its Happy Meals at participating restaurants for a two-week promotion starting November 1, while supplies last. The promotion includes four limited edition books, offered in sequence, which feature Happy Meal original characters with fun and playful themes, and a focus on nutrition and imagination. The company is also introducing monthly e-books, which are available on McPlay, McDonald’s Happy Meal app.
“As a top family destination, we’re proud to offer Happy Meal books for parents and kids to enjoy together and to foster the joy of reading,” said Joel Yashinsky, Chief Marketing Officer, McDonald’s Canada. “In recent years we’ve made significant strides to enhance the Happy Meal experience and the launch of this program is another step towards that commitment.”
The books were developed to bring each character and their adventures to life, while delivering a nutritional message that’s relatable for children. Customers can also interact with a digital version of The Goat Who Ate Everything – the first e-book available for free download via McPlay.
The launch of Happy Meal books is supported by marketing elements including a TV spot and in-store merchandising.