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A New Season, And New Team Members Join smitten creative boutique

Toronto-based smitten creative boutique has announced several additions the the public relations agency’s team as they ramp up for a busy fall season.

Trina Hendry joins the team as Account Director, bringing over 15 years of experience providing strategic communications counsel to a variety of clients in the food/wine, hospitality and travel industries. Trina will assume a leadership role in managing the direction of smitten’s PR account teams, as well as oversee the agency’s social media efforts. Prior to joining smitten, Trina worked on a variety of lifestyle brands including LCBO, Metropolitan Hotels, Senses Bakery & Restaurant and Maille.

Isabel Magnoli joins as Senior Account Manager with over 10 years of PR, event and marketing experience. Among her responsibilities, Isabel will focus on corporate holiday gifting campaigns for 2013 and before joining smitten worked at Totem Brand Stories, Zygoht Partners and Rogers Publishing.

Nicole Legate recently joined smitten as an Account Executive and assists with the Best Health and Reader’s Digest magazine accounts. Nicole has worked on a variety of consumer brands including Canada Dry Mott’s, Subway Restaurants and the Pedigree Adoption Drive.

Sarah Jones and Jennifer Nahabedian round out the team as interns. Jones has a degree from Ryerson University and Nahabedian is a recent graduate of Wilfrid Laurier University. Both will be assisting on a variety of campaigns across smitten’s four business units.


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