RBC has announced today they financial institution has agreed to be the the title sponsor of Sports Day in Canada. Presented in partnership with True Sport and CBC Television, the newly titled RBC Sports Day in Canada is a national celebration of sport from grassroots to high performance that aims to inspire Canadians of all ages to participate in sport.
“RBC is committed to helping Canadian youth lead happy and healthy lives, and recognize the lifelong lessons gained through sport,” said Jane Broderick, Chief Brand and Communications Officer, RBC. “We are proud to sponsor this initiative and have the opportunity to encourage Canadians to embrace sport and strengthen our national pride. RBC Sports Day in Canada is one example of our broader commitment to boost participation in sport and inspire active living among Canadians.”
Sports Day in Canada is a weeklong celebration of sport, this year’s RBC Sports Day in Canada will be held on Saturday, November 30 and will include a special broadcast on CBC Television. Beginning on November 25, communities, local organizations and schools will open their doors to host more than a thousand local events and activities, including community-wide festivals, try-it days, open houses, games and competitions, meet-and-greets, tournaments, fun runs, spectator events and pep rallies.