Just in time to roll out a few campaigns for the Toronto International Film Festival (TIFF), the Siren Group has been named agency of record (AOR) for Liberty Entertainment Group which runs a number of entertainment establishments throughout Toronto including Liberty Grand, Rosewater, Ciao Wine Bar, Spice Route, C Lounge, and Courthouse.
Siren Group has already begun executing the communications plan for Liberty which includes several VIP official cast film receptions and afterparties and experiential pop up all part of TIFF 2013.