By now you have heard that Amazon’s Founder Jeff Bezos bought The Washington Post for $250 million earlier this week. This is shocking news, and has raised many questions. One thing we’ve wondered around the office is, would he buy a Canadian newspaper next? It is no secret that certain Canadian newspapers are hurting, and Amazon does already have a footprint in Canada – so it might not be that far off of an idea.
So with that in mind we thought we would take a look at 3 possible reasons why he might want to buy a Canadian newspaper:
- Deep integration into Kindle – As print sales continue to suffer due to consumers opting for digital content, the Kindle is a natural place where newspaper content can be delivered in real-time
- Instant distribution network – with the growing tablet market, Amazon has been able to sell well over 2 million Kindle devices in Canada so far and this gives Bezos an instant network for any newspaper’s content
- Save journalism save jobs – Sun Media shut down 11 newspapers and cut 360 jobs last month, deep cuts like that do not typically happen in digital publishing