As they continue to expand their global footprint, NATIONAL Public Relations just announced the acquisition of Madano Partnership, a strategic communications consultancy based in London, England. NATIONAL is already represented internationally by healthcare consultancy AXON Communications and the addition of Madano to the Firm will extend the services that both NATIONAL and AXON can provide their clients internationally.
Madano was founded in 2004 and specializes in corporate communications and public affairs, and offers a variety of services ranging from proposition and message development, external and internal communications, as well as research and market intelligence. It represents clients in diverse sectors including energy, building and infrastructure, financial and professional services, education and healthcare.
Andy Eymond, Founding Partner, Madano commented, “We are very excited by the prospect of being part of the NATIONAL network and the opportunities that this brings. Having access to international specialists in areas such as energy, infrastructure, professional services and health will provide a real competitive advantage to us. Moreover, we are delighted to be part of a group that has a great track record of building and nurturing communications businesses, as it has done in Canada, and are looking forward to playing a key part of the group’s strategic growth plan. Ultimately, we believe that being part of the NATIONAL network will enable us to achieve our goal of building Madano into a truly international strategic communications consultancy.”
The two firms have already been collaborating successfully on a number of client assignments on an informal basis.