It seems to be working for Pizza Pizza, so why not for Tim Hortons. The restaurant chain announced the launch of TimsTv this week as part of a pilot program which will feature “exclusive in-restaurant channel showcasing Tim Hortons content in a creative, informative and entertaining manner.”
“For thousands of Canadians, Tim Hortons is their home away from home every single day,” says Glenn Hollis, Vice President, Brand Strategy & Digital, Tim Hortons. “We’re proud to serve our loyal guests each day and we want to be able to share an entertaining behind-the-scenes look into our world and tell the stories that matter to them.”
The pilot is being rolled out chains across London, Ontario until September 4, 2013 and was created by EK3, a full-service digital merchandising provider. The program segments will span a range of topics from introducing new menu items to telling entertaining stories of Canadians across the country to highlighting how Tim Hortons is Making a True Difference in the communities it serves.