Open For Business: StrategyCorp, Looks To Remedy “Broken” PR Model

June 21, 2013



StrategyCorp
David MacNaughton first opened StrategyCorp, his government relations consultancy, and over the years has grown the team to over 30 consultants, with offices in Ottawa and Toronto.  This week he announced a shift in the company’s direction as they launched a new strategic communications practice – an offering that combines the discipline of political communications and the best practices of digital and corporate communications to address the realities of reputation management today.

“We’ve built this practice to give clients the tools they need to face the complex job of communicating today.  The old model of calling in your PR team when an issue or crisis arises is broken.  Dialing PR 911 doesn’t work in the digital media environment we have today,” said MacNaughton, current Chairman of StrategyCorp and former North American CEO of Hill and Knowlton.

As part of the offering, StrategyCorp will aim to help clients with a more strategic approach to digital and traditional communications, David also added,  “so they’re (clients) not only telling strong stories when times are good, but are well prepared before trouble hits because the time to respond to protect your reputation has become so small.”

 


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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 15 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses.
He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.

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