David MacNaughton first opened StrategyCorp, his government relations consultancy, and over the years has grown the team to over 30 consultants, with offices in Ottawa and Toronto. This week he announced a shift in the company’s direction as they launched a new strategic communications practice – an offering that combines the discipline of political communications and the best practices of digital and corporate communications to address the realities of reputation management today.
“We’ve built this practice to give clients the tools they need to face the complex job of communicating today. The old model of calling in your PR team when an issue or crisis arises is broken. Dialing PR 911 doesn’t work in the digital media environment we have today,” said MacNaughton, current Chairman of StrategyCorp and former North American CEO of Hill and Knowlton.
As part of the offering, StrategyCorp will aim to help clients with a more strategic approach to digital and traditional communications, David also added, “so they’re (clients) not only telling strong stories when times are good, but are well prepared before trouble hits because the time to respond to protect your reputation has become so small.”