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GMC Plays Ball With Montreal Alouettes In Sponsorship Deal

GMCGMC has entered into an exclusive partnership with the Montreal Alouettes football team for the 2013–2014 seasons. The sponsorship deal negotiated by Carat, GMC’s media agency of record, will see the automotive brand become a major sponsor and the Canadian Football League (CFL) club’s exclusive automotive and truck manufacturer.

The all-new 2014 GMC Sierra will become the official vehicle of choice of the team starting this season. The GMC Professional Grade portfolio features the Sierra pickup truck as well as the Terrain, Acadia and Yukon SUVs. As part of the deal, the GMC family of Professional Grade trucks will be featured prominently in Alouettes’ field, stadium, video board, online, Facebook and Twitter properties.

Other elements of visibility for GMC include logos on the Alouettes field at Percival Molson Stadium in Montreal and on the brand new LED field panel boards, as well as a series of in-game and social media activations.