After a review process Microsoft Canada announced today that Veritas Communications has selected Veritas as its public relations agency of record. The relationship is effective July 1st with an immediate transition underway to foster success and high-impact results.
“Microsoft Canada could not be more thrilled to welcome Veritas Communications aboard to help us elevate awareness and excitement about the power of Microsoft services and devices to connect Canadians with the passions they hold,” said Chitra Anand, Public Relations Lead. “This is a pivotal period of transition for Microsoft as we shift our business and revitalize our story. We look forward to working with a company like Veritas to help shape that story and engage with Canadians across the country.”
As the public relations agency of record, Veritas will assume responsibility for supporting earned media relations and activation around all of Microsoft’s Corporation’s enterprise and consumer platforms including, among others: Windows 8, Windows Phone, Surface, Xbox, Office, Cloud technology and Windows Azure.
High Road Communication was the AOR for Microsoft Canada previously.