NIVEA Haus Pop-Up Starts Its Cross Canada Tour

June 13, 2013


NIVEA Haus_High Res 2 NIVEA Canada is bringing back its pop-up NIVEA Haus campaign this summer, and things will got started in downtown, Toronto earlier this week.  Then the campaign will travel across Canada with the mission of bringing to life NIVEA’s core values of trust, quality, closeness and good value and its commitment to truly connecting with its consumers both physically and emotionally.

Between June and August, consumers in Toronto, Calgary, Edmonton, Vancouver and Montreal will get to experience the brand’s heritage of innovation and 100+ years of skin care expertise. NIVEA has created an all-new mobile format to make it easier for consumers to try NIVEA products, experience the latest in skin care services and analysis and learn from the skin care brand.
NIVEA Haus_High Res 3
As part of the stops the NIVEA crew will be making, they will be making personalized skin analysis and the distribute more than 280,000 free product samples and 4,800 free full-sized samples. The NIVEA Haus will be housed in a 40ft x 20ft mobile unit (with the stage down), with different areas that showcase our various product lines, innovations and promotions.  A “heritage” wall will highlight the 100+ year brand history and showcase vintage ads and images.

 


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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 15 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses.
He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.

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