Atlantic Lottery Names Extreme Group Agency Of Record

June 13, 2013


Extreme Group has been named the agency of record (AOR) Atlantic Lottery, as part of and RFP process.

Scott McWilliam, Managing Director at the Atlantic Lottery says “We were looking for an agile and passionate partner to help us open up some really exciting new opportunities to help grow our business for Atlantic Canada. Every day we’re experiencing new changes, and far beyond just new media. So it was important that we partner with a team that can think about the business and not just advertising on a poster or in a TV spot. Extreme Group demonstrated a natural fit. They know the region really well and they bring lots of fresh strategic and creative fire-power.”

The win comes, in part, from a unique approach to servicing the business. Extreme is using a joint leadership team consisting of key members from both the Halifax and Toronto offices.

 

 


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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 15 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses.
He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.

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